18 Mar
Been a While….
Author: GremlinWe’ve been working a bit invisibly on a few things here; nothing quite seemed important enough to leap in and write about before it was finished.
Now that there’s less left to get done, I could probably mention a couple of things.
Hunter’s in the process of moving her stuff within CafePress.com from her own store into /wastedinc. Since CP are still charging annually for premium stores, but not still making it particularly worth it to have one, it’s kinda dumb to have two of them technically competing with each other, let alone with CP’s own marketplace. The downside is that, by having a subsection within /wasted, she can’t have her own, independent theme [insofar as you can really have an independent theme at all]; the upside is that, to the extent that anyone goes to a store instead of going to CP’s marketplace, more of you go to /wastedinc than to /coffeechick. So it kinda saves money while benefiting from notoriety. Supposing that we’re at all notorious. Probably: soccermoms don’t seem to like us much; they tend to lock their doors when we’re around—the front ones, which aren’t already childproofed all to hell.
In other news: actual news. New enough that nothing here is actually ready for the announcement; I should do something about that in a minute. But first: the news, starting with a lengthy, pointless backstory….
Once upon a time, I started writing books. Novels, to answer the next question [half the time, when people ask what sort of books I write, I tell them I mostly stick to the rectangular ones; sometimes, they even get that; other times, there's drool, which I'm not into]. And that was okay. The job’s simple, if not easy: string together about a hundred thousand words in a some way as to make sense in the end, and go.
In going, there’s the bothersome part of submitting them to a publisher. Sometimes that works out; sometimes, it nearly works out, but they want to let editors molest them into boring cheese, at which point you have to explain how little you care what they want; sometimes, over time, they just give up and let you write whatever you want, since they’re getting way more money than you per copy anyway.
That’s the old system. We kinda hate the old system.
More recently—and I’ve been testing this process out for the last decade or so under a name not attached to publishers—it’s become possible to ignore the publishers and submit books directly to PoD joints, kinda how the shirts and skateboards and things work. And that’s good, in that I don’t have to care what publishers think; I wasn’t going to anyway, but there’s less hassle when even the expectation is removed. The downside…technically, there are two downsides. One’s that, annoying though publishers and editors and other little helpers might be, they’re not always wrong. Selfpublishing increases the chances [technically already present] that a released book will contain typographical errors, gaping plothoes, nonsequiturs, and whatever else could still happen even after publishers and editors looked things over. Selfpublishing also increases costs.
With, like, a real publisher, any book I write should end up at Safeway for maybe US$8.99 these days; the same book in hardcover at Borders might be thirtysomething, and then probably on sale for X% off. Going through a PoD, who won’t be preprinting a million copies, the prices get a little higher; hardcovers I’ve selfpublished average about forty bucks each; softcovers, though more like trade paperbacks than pulpy Safeway books, average twentysomething.
I suppose it’s not a lot of money. To be real, any game I pick up for the XBox is sixty bucks. But, at a time when no one can be bothered to read more than 140 characters in a row, forty bucks for a book could be called a bit much.
Enter EBooks. Which of course is a lie. I’ve been doing EBooks for a while. Long enough that, for example, I released one for free in 2000. It was in fact a prequel to a series I’d written through the nineties. Because it was merely an EBook [that's already sounding a bit funny], I uploaded it and allowed anyone to download it and read it for free. In part because the other nine books weren’t free, and, in a perfect world, people reading the prequel would want to keep going, spending up to $360 at $40*9 to get through the whole story.
The EBook was in PDF, which is and was a bit clunky. It has its uses; readability isn’t really one of them. Also, it’s now back offline, for that and other reasons.
More recently, amazon.com developed the Kindle. Overall, this is good news. A simplish, cool, EInkbased EBook reader. Fine by me. Probably. Eventually.
I gave it a couple years to figure itself out. Then, starting a couple weeks ago, I began retrocoding books into the sort of hypertext the Kindle ultimately relies upon. The hypertext in question is of course Version Stupid, allowing only for the most basic tags available in about 1994. But it’s a start. And, probably, the Kindle will improve as new versions are released, with any luck allowing for slightly more advanced tags, possibly including inlined images and things.
But that’s later, and not really the point.
The point…there are two points.
First: books I, or anyone, have written and submitted and allowed to be printed as rectangles are by contract limited to the publishers who publish them. Those contracts don’t mention Kindles, or in most cases EBooks at all. So, as with selfpublishing, there’s no need to argue with anyone about what will and won’t be in a novel.
Second: as not with selfpublishing, books aren’t forty bucks. They can in fact be as little as ninety-nine cents. For example: that prequel thing from 2000 is $0.99 through the KindleStore, as of now.
I wanted it to be free again. But amazon.com won’t let me do it. And it’s kinda fair, I suppose: the action of downloading a book across WhisperNet costs them a bit of money; so they get a [largish] percentage of the 99¢ you’ve got to give them. Incidentally, as I understand it, the Kindle itself costing three to five hundred bucks, they’re technically selling the things at a loss, assuming they’ll make up for it now that you’ve got to buy books for at least a dollar each. So things could be worse all around.
So. Storytime’s over. Here’s the news: 97D, the prequel to the next nine books in the saga, is retrocoded and uploaded and available. It’s ninety-nine cents, because that’s not really up to me; then again, it lasts longer than anything on the DollarMenu and might even have a little more substance. Also, if you haven’t got a Kindle [yet], amazon.com have free emulators for your computer, your iPhone, or your BlackBerry. So go grab the thing and start reading, or something.
See what I did there? Hardsell. Or, at least, as close as I ever really get. Unless you count the really cool subliminal advertising I’ve designed to make those who don’t spend ninety-nine cents to get this book begin to smell bad.
Coulda got the Nobel for that. Instead, I’m using it to make a fraction of a dollar per copy. My priorities are weird.
Other priorities include retrocoding other books for the Kindle. And playing videogames. Mostly I’ve been playing videogames.
I’m not sure what I’ll set the prices at for the other books. The average for KindleBooks seems to be around ten bucks each. So maybe that. Or, maybe, to see what effects it has, I’ll release them for $0.99, then kick up the price a month or so later; I think that’s called, like…I have no idea what that’s called. It’s like a lossleader, but different. I suppose it’s called a sale; but that seems too obvious to be a real marketing term. So it’s probably more like an Inverse Preliminary PricePoint…Syndrome…Thing.
Note to Self: Hire a marketing department.
Supplemental Note to Self: Strike that; go back to the videogames for a while….
Filed under: Wasted, Inc.








